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It also suits the man who is hard to buy for precisely because he says he wants nothing. A collection asks nothing of him, needs no assembly, and does not sit around as clutter. He opens it, shares some, keeps the rest, and that is the whole transaction. For a certain kind of recipient, that ease is exactly the appeal.

Then there are the larger thank yous, a promotion helped along by a mentor, or a significant favour, where a fuller collection is appropriate. Match the size of the gift to the size of the gesture and you rarely misjudge it.

Presentation helps the impression. A neutral, well-put-together box needs no wrapping and photographs well if the new owners are the sort to post about the day. It also avoids the guesswork of matching a gift to a colour scheme you have not seen yet, which is the risk with anything decorative for a home.

For an early anniversary, a first or a second say, the register is warm and unshowy. A mid-size collection, perhaps with a short printed message or the date, says you remembered and you made a small effort, which is precisely the tone those years call for. It is a gift between two people rather than a public statement, so restraint reads better than grandeur.

Get the full picture at Irish chocolate maker hampers.

For the mid-range milestones, a tenth or a twentieth, the occasion earns a fuller collection. These are the anniversaries people tend to mark with a dinner or a small gathering, and a larger box suits both the moment and the room. Personalisation with the year or a couple's names lifts it from a nice box to a keepsake of a specific date.